Do hashtags still matter in 2025?

Yes - but they work differently. Hashtags now help the algorithm understand context and relevance, not just categorize posts. Use them strategically, not randomly.

Do hashtags work the same for Reels, Stories, and Feed posts?

Not exactly. Feed posts work best with 5–8 hashtags in captions. Reels perform better with short, niche-specific tags. Stories only need 1–2 branded or event-related ones.

Is it better to use trending hashtags or niche ones?

Trending hashtags bring quick visibility but also high competition. Niche tags have smaller but more relevant audiences. A healthy mix - 1–2 trending, 3–4 niche, plus 1–2 branded - works best for steady growth.

Can reusing the same hashtags hurt my reach?

Yes, over time it can. Instagram's algorithm may flag repetitive tagging as "spammy behavior." Rotate your hashtags every few weeks, and keep a few "core" tags you always use. Tracking performance through analytics (like engagement by tag) helps you know when to refresh.

How can I safely analyze competitors' hashtag strategies?

You can manually check their top-performing posts or use compliant analytics tools that collect public data only. For instance, Dolphin Radar lets marketers monitor competitors' public hashtag usage and engagement trends - 100% anonymously and ethically.