The Step-by-Step Guide on Adding Collaborators on Instagram After Posting
Navigating the social media landscape can be complex, especially when it comes to managing content with others. Instagram, as a platform for visual storytelling, has introduced a feature that allows account holders to add collaborators to their posts, even after they have already been posted. This article delves into how to effectively add collaborators on Instagram post-publishing, ensuring your shared content resonates with both your audience and your co-creators.
Whether you're an influencer, a brand, or merely looking to share your journey with friends, collaborating on Instagram can amplify your reach and engage your audience more effectively. However, there comes a time when you might forget to add a collaborator during the initial posting. Don't worry; Instagram's flexible feature allows you to rectify this. Let's explore how you can add collaborators to your Instagram posts after they've gone live.
Understanding Instagram's Collaboration Feature
Instagram's collaboration feature, also known as 'Collab', is a tool designed to co-author content with another user. It primarily allows two accounts to share ownership of a post or Reel, helping both sets of followers view the content. This feature is handy for cross-promotion and reaching a broader audience effortlessly.
Pre-Requisites for Adding Collaborators
Before getting into the steps, it's essential to understand what you need to initiate a collaboration:
- An updated version of the Instagram app.
- A public Instagram profile, as private accounts cannot use the Collab feature.
- The intended collaborator must also have a public account and must follow you or have accepted your collaboration invitation previously.
Step-by-Step Guide for Adding Collaborators Post-Publishing
Here's a comprehensive guide to help you add collaborators to your post after it's been published on Instagram:
- Open the Instagram app and navigate to the post you want to add a collaborator to.
- Tap the three dots in the top right corner of the post.
- Select 'Edit' from the dropdown menu.
- Underneath the post's image or video, look for the 'Tag People' option and tap it.
- In the 'Tag People' section, you will notice an 'Invite Collaborator' option. Tap on it and search for the Instagram user you wish to add as a collaborator.
- Select the intended user from the search results.
- Once you've chosen the collaborator, tap 'Done' in the top-right corner to confirm your selection.
- Finally, tap 'Done' again to save the changes to your post.
What Happens After Adding a Collaborator?
After you've added a collaborator, the user will receive a notification regarding the invitation to collaborate. They will have the option to accept or decline the invitation. If they accept, the post will appear on both your profile and the collaborator's profile, with shared engagement metrics such as likes and comments. In case of a decline, the collaboration request will be cancelled.
Best Practices for Collaborating on Instagram
To ensure a smooth collaborative experience on Instagram, follow these best practices:
- Always communicate with your intended collaborator before sending out the invitation to make sure they're willing and available to collaborate.
- Be clear about the content and the objective of the collaboration to align your efforts properly.
- If collaborating with a brand, ensure you're adhering to FTC guidelines and disclosing the nature of your relationship.
- Use relevant hashtags and engaging captions to maximize the post's visibility and engagement.
Conclusion
Adding collaborators on Instagram after a post is live is a simple process that can significantly expand your content's reach. By following the steps and best practices outlined above, you can effectively partner with fellow Instagram users to co-create engaging content that your audiences will love.
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